Helped a startup scale from £196,000 to £102 Million through comprehensive multi-channel design system, focusing on user goals through, interviews, surveys, A/B tests and analytics. Web Platform | iOS App | Android App
Increased payment confirmation rate from 17.18% to 37.14% by redesigning Payment Flow. It resulted in additional revenue of £3.68 Million within 5 months. It also doubled the commitment to confirmation ratio from 32.35% to 60.08%.
15% improvement resulting directly from redesigned Payment flow that generated extra £2.025 Million within 3 months.
Redesigned Checkout Experience that saved ~$1.6 Million of Motive. Link to Product
Ideated, designed and delivered a Wealth Tracker which tracked assets worth £5.5 Billion.
Achieved 80 NPS score in an industry where 34 is considered good.
Researched on Women Inclusion in Finance with the world's top design firm: IDEO. Link to Article
Delivered a functional App Demo for UAE's Al-Salam Bank within 10 days.
8.3/10 User Satisfaction for a Fintech App.
Delivered complete customer dashboard for UAE's Zand Bank.
Achieved 75% retention rate in a heavily regulated onboarding that even requires users to pass a quiz.
Managed a team to deliver Loyalty App for UAE's KFH Bank (English & Arabic) and built its design system.
20+ code contributions in Cur8's codebase (React Native, TypeScript) through Cursor AI.
Built FontsViewer as a passion project through Cursor AI.
